MARKET JOURNAL IQ

San Diego Buyer's Read · September 2026

Is now a good time to buy a house in San Diego County?

The honest answer isn't yes or no — it's "it depends on your block and your timeline." Here's the data, minus the spin.

The short version

Rates are high (~6.71%) and San Diego prices have cooled slightly — but inventory is still tight and good homes move fast. For most buyers, the right question isn't "is the market good?" It's "can I afford the payment, and does a specific neighborhood fit my plan?"

If you can carry the payment comfortably and plan to stay 5+ years, waiting for a "perfect" market usually costs more in rent and missed equity than it saves. If you're stretching to qualify, this is not the market to force it.

6.71%
30-yr fixed rate
Highest since Jul 2025
$1.03M
County detached median
▼ 1.7% YoY
15 days
Median days on market
▼ ~25% YoY
3.0 mo
Months of supply
▼ ~23% YoY (tight)

Sources: Freddie Mac (rate); SDAR / CRMLS InfoSparks, detached, through August 2026 (median, days on market, supply).

What's actually happening in the San Diego market

Three forces are pulling in different directions right now, which is why the headlines feel contradictory.

1. Rates are high — but that's cooling competition, not killing it

The 30-year fixed climbed to about 6.71%, its highest since July 2025, as the 10-year Treasury pushed near 4.79%. Higher rates shrink buying power, but they've also thinned the bidding wars of a few years ago. Fewer buyers per listing can mean more room to negotiate — especially on homes that have sat.

2. Prices cooled slightly, but supply is still tight

The county detached median is around $1.03 million, down about 1.7% year over year — a modest dip, not a crash. And homes are still selling in a median 15 days on just 3.0 months of supply (a balanced market is closer to 5–6 months). Translation: prices softened a touch, but there still aren't enough homes, so quality listings don't linger.

3. Insurance is the new wildcard

The cost that's changed the most isn't the mortgage — it's homeowner's insurance. State Farm won an emergency 17% rate hike, and California's FAIR Plan exposure has climbed to roughly $768 billion. In more San Diego zip codes, insurance now moves your monthly math as much as the interest rate. Price it before you fall for a house.

The case for buying now

The case for waiting

The part most articles skip: it's a neighborhood question

"The San Diego market" is a fiction. In the same county, La Jolla runs a different playbook than Chula Vista, and coastal North County behaves nothing like East County. Some neighborhoods sit at under 2 months of supply (still a seller's market); others are at 4–8 months (real negotiating room). The county average tells you nothing about the street you actually want.

That's the whole reason this site exists: median price, days on market, supply, and a 5-year trend for 40+ San Diego communities, updated monthly. Start with your target neighborhood before you decide anything.

Four communities, same county, same month — and four different markets:

NeighborhoodMedianSupplyThe read
La Jolla$2.39M3.7 moCoastal luxury, steady
Chula Vista$849,6672.3 moTight — seller's edge
El Cajon$779,1673.0 moBalanced
Downtown$680,0008.4 moAmple supply — buyer's room

Detached where applicable; Downtown is condo-heavy. Source: SDAR/CRMLS InfoSparks, Aug 2026. Full data for 40+ communities at mjiq.com.

What the median payment actually looks like

At ~6.71% with 20% down on the ~$1.03M county median, you're looking at roughly $5,300/month in principal and interest — closer to $6,400 once you add San Diego property taxes and insurance. Your real number swings a lot with the neighborhood and your down payment. Run your exact scenario →

So — should you buy?

Run it through three honest questions:

Three yeses, and now is very likely a fine time for you — regardless of the headlines. If you're unsure, that's exactly the conversation I have with people every week. No pressure, just a straight read.

Thinking of selling instead?

Flip the same data around and it's a different story. County supply is about 3 months — well under the 5–6 that signals a balanced market — and detached homes are still selling in a median 15 days. The "median down 1.7%" headline scares some owners into waiting, but that county number says nothing about what your specific block is doing, and plenty of pockets are still firmly in seller territory. If you've owned for a few years, your equity position is likely stronger than the headline suggests.

Read: is now a good time to sell in San Diego County? →

See what your neighborhood is actually doing → — or call or text 619-889-0708 for a straight read on your street and price point.

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Twenty years selling San Diego, coast to canyon. Tell me your situation and I'll give you the honest number — not a headline.